John Frieda Volume Lift Shampoo is specifically formulated to transform fine, flat hair into a mane full of vitality and body. Thanks to its Air-Silk technology, this lightweight cleanser gently removes impurities and product buildup that weigh down the hair fiber, lifting hair right from the roots. Unlike common volumizing shampoos that can dry out the ends, its balanced formula ensures silky softness without compromising the volume achieved. The result is visibly thicker, bouncier, and more radiant hair, ready for long-lasting, natural styling that keeps its shape throughout the day.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Sodium Chloride, Parfum, Polyquaternium-7, Benzyl Alcohol, Disodium EDTA, Silicone Quaternium-18, Laureth-16, Malic Acid, Polyquaternium-52, Trideceth-6, Trideceth-12, Glycine, Sodium Hydroxide, Tocopheryl Acetate, Methylchloroisothiazolinone, Methylisothiazolinone, Linalool.

History

John Frieda is an iconic brand in the professional hair care world, born over thirty years ago from salon expertise in the heart of London. The brand is famous for developing solutions targeted at specific hair concerns, transforming difficult textures into spectacular results. By combining deep technical knowledge with cutting-edge formulations, John Frieda offers high-end products that deliver professional results at home, empowering every woman to best express her unique beauty.