John Frieda Volume Lift (Luxurious Volume) Shampoo is the ideal solution for those looking to transform fine, flat hair into a visibly fuller and more voluminous mane. Thanks to its innovative Air-Silk technology, this shampoo gently cleanses by removing residues that weigh down the fiber, preparing the hair for maximized volume starting from the roots. The lightweight formula does not sacrifice softness, leaving hair bouncy, silky to the touch, and ready for long-lasting styling. It is the essential first step to achieving a dynamic and natural style, providing vitality and shine without ever compromising the hair's lightness.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Sodium Chloride, Parfum, Polyquaternium-7, Benzyl Alcohol, Disodium EDTA, Silicone Quaternium-18, Laureth-16, Malic Acid, Polyquaternium-52, Trideceth-6, Trideceth-12, Glycine, Sodium Hydroxide, Tocopheryl Acetate, Methylchloroisothiazolinone, Methylisothiazolinone, Linalool.

History

John Frieda is a pioneering brand in professional hair care, born over thirty years ago in prestigious London salons to meet the specific needs of every hair type. The brand stands out for creating specialized lines that combine the technical expertise of top stylists with cutting-edge scientific formulations. From frizz management to volume care, John Frieda offers accessible luxury treatments, allowing you to achieve salon-quality results at home while celebrating the uniqueness of every style.