John Frieda Violet Crush Purple Shampoo for platinum blonde is the professional solution to instantly neutralize unwanted yellow and brassy tones. Formulated with crushed violet pigments, this shampoo penetrates the hair fiber to transform dull blondes into cool, bright, and brilliant shades from the very first use. It is ideal for natural, color-treated, platinum, or grey blonde hair, working gently to cleanse the scalp while correcting the color. Its targeted action restores vitality to the hair, leaving it visibly lighter and more radiant, with a long-lasting "just-left-the-salon" effect.

Ingredients

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Lavandula Angustifolia Flower Extract, Ethylhexyl Methoxycinnamate, Benzophenone-4, Disodium EDTA, Sodium Hydroxide, Malic Acid, Glycine, PPG-9, Sodium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum, CI 60730, Limonene, Linalool.

History

John Frieda is an iconic brand in the world of hair care, born over thirty years ago in prestigious London salons. The brand stands out for its ability to offer specific, technologically advanced solutions for every styling and color need. From frizz management to protecting the most delicate shades, John Frieda combines professional expertise with scientific research, allowing every woman to achieve salon-quality results at home, celebrating the beauty and uniqueness of every hair type.