Redken Color Extend Blondage Shampoo (case of 6 bottles of 300 ml) is a professional purple toning and strengthening treatment, specifically designed for blonde, bleached, or highlighted hair. Thanks to its advanced formula infused with pure ultra-violet pigments, this shampoo deposits color to instantly counteract and eliminate unwanted yellow and brassy undertones, preserving the brightness of cool blonde shades. Its Triple Acid Protein Complex technology penetrates the hair fiber to gently cleanse, reinforce the structure, and reduce breakage from within. The result is a visibly brighter, protected, more resilient, and healthy-looking blonde. The 300 ml format is ideal for regular use, while the 6-pack case represents the perfect supply for hair salons and industry professionals.

Ingredients

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum / Fragrance, Sodium Chloride, Amodimethicone, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, PEG-40 Hydrogenated Castor Oil, CI 60730 / Acid Violet 43, Salicylic Acid, Carbomer, BHT, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodium Acetate, Isopropyl Alcohol, Sodium Hydroxide, Citric Acid.

History

Founded in New York in 1960 by model Paula Kent and chemist Jheri Redding, Redken is a global leader in the professional haircare market. The brand revolutionized the industry by introducing a pioneering scientific approach based on acidic pH and protein reconditioning, patented formulas that respect the hair's natural composition. Trusted by top international hairstylists, Redken combines technological innovation, urban creativity, and high-fashion performance, offering targeted product lines and advanced treatments designed to transform the health and beauty of every hair type.