OGX Ever Straightening + Brazilian Keratin Therapy Shampoo is a super-smoothing 385 ml cleansing treatment, specifically formulated to fortify and sleek curly, wavy, or unruly hair. Its powerful, exotic formula blends strengthening Brazilian keratin proteins with rich coconut oil, hydrating avocado oil, and nourishing cocoa seed butter. This shampoo works by gently cleansing the hair while smoothing the hair cuticle to effectively eliminate frizz. It injects a brilliant, luminescent shine and a velvety softness into every strand, leaving hair looking and feeling visibly healthy, straight, fluid, and completely manageable.

Ingredients

Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Aloe Barbadensis Leaf Juice, Panthenol, Polyquaternium-22, PEG-7 Glyceryl Cocoate, PEG-150 Pentaeryhrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Sodium Chloride, Sodium Sulfate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Fragrance (Parfum).

History

OGX is a global beauty brand that stands out for its genuine and unconventional approach to hair care. The brand rejects the idea of unattainable perfection, choosing instead to celebrate and enhance the unique, natural beauty of every hair type. Famous for its iconic, rounded bottles, OGX develops high-performance formulas packed with exotic ingredients and captivating scents, completely free of sulfated surfactants, to deliver an accessible yet luxurious sensory experience that respects hair health.