Cynar is a unique and unmistakable Italian bitter, famous for its distinctive ingredient: artichoke leaves. With an alcohol content of 16.5%, it features a dark amber color with brownish reflections. The aromatic profile is rich and complex, characterized by a perfect balance between sweet notes and a bitter finish derived from the infusion of 13 different herbs and plants. Thanks to its extraordinary versatility, it has become a pillar of modern mixology and Italian tradition: it can be enjoyed neat as a digestif, on the rocks as an aperitif, or used to reinterpret great classics, such as the "Cynar Spritz." The 1-liter format is ideal for both professional use and enthusiasts who want a timeless product always at hand.

Ingredients

Water, alcohol, sugar, infusions of herbs and plants (including artichoke leaves), natural flavors, coloring (caramel E150d).

History

Launched in 1952 by Venetian entrepreneur Angelo Dalle Molle, Cynar quickly entered the Italian collective imagination thanks to historic advertising campaigns and its iconic slogan against the "wear and tear of modern life." Now part of the Campari Group, the brand continues to be a symbol of authenticity and innovation in the world of spirits. Its recipe, which has remained secret and unchanged, embodies the Italian ability to transform simple ingredients from the earth into complex and elegant elixirs. Cynar is globally recognized as an unconventional bitter, capable of evolving while maintaining that unbreakable bond with the post-war tradition that made it a style icon.